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This is a 2- day forum
where industry players from the TV series/feature films and games
sectors share insights and views on business issues in the CG world.
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The Business Forum
focuses on the TV series/feature films sector on Day 1, and then
explores the games sector on Day 2. Listen to experts and industry
players present their experiences and strategies in Asia. The business
of animation in the Asian animation industry is explored, with its
potential and possibilities to be discussed in dynamic panel sessions
at the end of each day. The themes of the Forum will revolve around:
- Current developments & future trends
- Funding Asian studios & examining
the commercial value of CG
- Challenges & competition facing animation
companies in Asia
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If you are a player
in Asia, or you are making plans to enter the Asian scene, or you
are keen to be an investor/financier in this fast- growing industry,
this is the first Forum of its kind for you. Come and listen, network,
and get a feel of the pulsating potential of the animation industry
in Asia! |
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| BUSINESS
FORUM (19- 20 June) |
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Click on the Track above to view the respective Programme Outline*.
*Tentative and subject to changes. |
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TV Series/ Feature Films Track (19 June) |
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CURRENT DEVELOPMENTS & FUTURE TRENDS ACROSS ASIA |
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| 9.30 am |
Chairman's opening remarks
Shuzo Shiota, President, POLYGON PICTURES |
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9.40 am
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Keynote Address:
Examining global trends and implications for the Asia TV series/feature films industry
- Understanding the state of the global industry - what are the key drivers?
- Anticipating the impact on Asia - how should we ride the wave?
- What are the future trends in the region? What are the business considerations for content creation and distribution?
- Survey of TV series/feature films market in ASEAN, Asia, and globally.
Mike Wiluan, Managing Director, INFINITE FRAMEWORKS
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10.20 am
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Foresight of Japanese Animation
The Japanese animation business industry is dramatically changing for the last few years due to on-line piracy all over the world. In Japan, approximately 100 brand new titles are released every seasons, but how many titles could reach a recoup line on project basis. The speaker will introduce some cases and discuss how to deal with this challenge from the view point of distribution.
Satoshi Banno, VP, GDH INTERNATIONAL
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| 10.50 am |
Country Focus : Thailand
Great opportunities in a huge market, but great risks too?
- Examining the current state of Thailand's TV series/feature films industry, its size, and the rising domestic demand
- What is the future outlook for Thailand, and what are the risks - regulatory issues, structural obstacles,...?
- Strategies for studios in Thailand, as well as foreign entrants keen to enter China/Thailand's TV series/feature films market
Auchara Kijkanjanas, Managing Director of Animation & CG Department, KANTANA ANIMATION STUDIO CO., LTD.
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11.20 am |
Morning refreshments |
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FUNDING THE ASIAN TV SERIES/FEATURE FILMS
SECTOR - WHAT IS THE ROI?
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| 11.45 am |
Equity Financing Alternatives for Asian Media Companies
Equity funding, a very larges potential source of capital, has been tapped to a much lesser degree by media companies than by companies in other industries like ICT. Media companies are beginning to realize the potential in equity funding, but to capture this potential, they need to understand the mindset of equity investors and how to structure investment opportunities that meet the requirements of these investors.
Douglas Abram, Managing Director, PARALLAX CAPITAL MANAGEMENT
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| 12.15 pm |
Sources of Media Funding in Singapore
- Funding from the government in the form of grants or as investment
- Other forms support from the government sector and the effect of co-production treaties
- Funding from private industry players
- Tips on securing funding and support
Samuel Seow, Managing Director, SAMUEL SEOW LAW CORPORATION
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| 12.45 pm |
Exhibition Viewing |
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CHALLENGES & COMPETITION FACING ASIAN STUDIOS |
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| 2.00 pm |
Exploring the challenges studios in Asia face
- Understanding the industry landscape and varying stages of development in Asia
- Examining major areas of concern - financing, licensing, and marketing/distribution
- Setting your business priorities and identifying the strategies to take on your challenges effectively
Seng Choon Meng, Founder & CEO, SCRAWL STUDIOS PTE LTD
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| 2.30 pm |
Selling Content: Perspective From A Pan Regional Broadcaster
- Understanding the challenges of a pan regional TV network like Animax
- What are the factors considered when deciding what programming to buy and/or commission
- How animation studios / creative houses can work and collaborate better with broadcasters to create more original Asian content
Gregory Ho, Vice President & General Manager, ANIMAX ASIA
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| 3.00 pm |
Case Study:
Creating original content
- Examining original content in the industry, especially in gaming, and the challenges TV series/feature films companies face
- Exploring production strategies to maximize your assets
- Focusing on training - where and how much training required?
Eric Calderon, CEO, WILD BOAR MEDIA
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| 3.30 pm |
Panel: Developing business capability in Asia's TV
series/feature films sector
- Current outlook - Asian studios/production houses' performance and business potential
- Effective strategies for optimum ROI - Pitching for funds, sourcing and developing talents, marketing and distribution
- Exploring future TV series/feature films trends and how Asian studios can harness their capabilities/ strengths to be at the forefront of the industry
Track Chairman/Panel Moderator:
Shuzo Shiota , President, POLYGON PICTURES
Panelists:
- Auchara Kijkanjanas, Managing Director of Animation & CG Department, KANTANA ANIMATION STUDIO CO., LTD.
- Douglas Abram, Managing Director, PARALLAX CAPITAL MANAGEMENT
- Seng Choon Meng, Founder & CEO, SCRAWL STUDIOS PTE LTD
- Eric Calderon, CEO, WILD BOAR MEDIA
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| 4.30 pm |
End of Day One |
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* Programme is correct as at press time. The Organiser reserves the right to amend the programme as deemed necessary without prior notice. |
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Games Track (20 June) |
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CURRENT DEVELOPMENTS & FUTURE TRENDS ACROSS ASIA |
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| 9.30 am
9.40 am
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Chairman's opening remarks
Dr Jimmy Tang, Chief Content Officer, HARDWARE ZONE PTE LTD
Keynote Address:
Power surges in Asia: Opportunities and challenges for the Games Industry
The global entertainment and media industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010*. Asia Pacific will become the fastest-growing region for the industry and video game market will expand at an 11.4% CAGR to $46 billion in 2010.
Content creators and distributors are competing not only to attract new customers, but also to build loyalty and retention among existing customers. Following a brief presentation of key findings, Mr. Patrick De Moustier, COO of Electronic Arts Asia Studios will examine the key drivers contribute to the explosive growth of video gaming across Asia - particularly in the Online arena - the winning models, as well as how new media platforms & next generation consoles will impact this rising market. Case study on the renowned game franchise FIFA Online will be presented to delegates.
*source: PricewaterhouseCoopers' "Global Entertainment and Media Outlook: 2006¨C2010" report
Patrick De Moustier, Chief Operating Officer, ELECTRONIC ARTS ASIA PACIFIC
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10.20 am |
Development issues and solutions for South East Asian Developers
- A look at the studio culture in SEA
- What are the key markets being served by SEA Developers, and their key challenges
- What are some of the future trends of SEA Developers
Allan Simonsen, Technical Director & Co-Founder, BOOMZAP PTE LTD
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| 10.50 am |
Country Focus : China
Great opportunities in a huge market, but great risks too?
- Examining the current state of China's games industry, its size, and the rising domestic demand
- What is the outlook for China's Games market - What are the needs in the short term, and what are the opportunities in the future?
- Strategies for games developers in China, as well as foreign entrants, who want a share of what can potentially be the largest Games market in Asia
CY HO, President, ASSOCIATION OF MACHINIMA ARTS & SCIENCES
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| 11.20 am |
Morning refreshments |
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FUNDING THE GAMES
SECTOR - WHAT IS THE ROI?
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| 11.45 am |
Case Study: Securing funds in the increasingly competitive Asian region
In the past 4 years in Singapore we’ve seen many talented young studios start out starry eyed into independent game development only to get quickly hamstrung and overrun by financial woes. Many wannabe entrepreneurs fail to realize that having secured seed funding by itself is not the end but in fact the start of a complex series on money raising and financial planning tasks that will require experienced and dedicated resources working full time at it over almost the entire duration of the project. The talk will briefly touch on some of the available funding mechanisms in Singapore and discuss various financial and growth challenges companies can expect to face in their initial years.
Siddharth Jain, Chief Creative Director, PLAYWARE STUDIOS ASIA
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| 12.15 pm |
Exhibition Viewing
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CHALLENGES & COMPETITION FACING ASIAN GAMES DEVELOPERS |
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| 1.45 pm |
Kiss, Bow or Shake Hands - Cross Cultural Challenges in an Asian Development Environment
- Process and challenges of knowledge creation in a cross- cultural environment
- East vs. West - cross- cultural barriers to effective communication productivity in the development context
- How cross- cultural uniqueness influences an infant industry
Raymond Wong, General Manager, KOEI ENTERTAINMENT SINGAPORE PTE LTD
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| 2.15 pm |
Successful marketing & distribution across Asia
- Creating games for the Asian market - factors to consider
- How do you prioritise - originality vs. speed to market, and centralised branding/ promotion blitz vs. decentralised multi- country partnership promotion programs
- Considering the marketing channels available in the region
Tan KC, Business Development Director, ASIASOFT ONLINE PTE LTD
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| 2.45 pm |
Case Study:
Developing winning gaming characters
- Examining original games/gaming characters in the industry, and the challenges games developers face
- Exploring production strategies to maximize your assets
- Focusing on games development or marketing? What is the balance?
Feng Zhu, Founder, FENG ZHU DESIGN, POSSIBILITY SPACE
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| 3.15 pm |
Panel: Developing business capability in Asia's Gaming world
- Current outlook - Asian studios/production houses' performance and business potential
- Effective strategies for optimum ROI - Pitching for funds, sourcing and developing talents, marketing and distribution
- Exploring future games trends and how Asian games developers can harness their capabilities/ strengths to be at the forefront of the industry
Track Chairman/Panel Moderator:
Dr Jimmy Tang , Chief Content Officer, HARDWARE ZONE PTE LTD
Panelists:
- Allan Simonsen , Technical Director & Co-Founder, BOOMZAP PTE LTD
- Raymond Wong , General Manager, KOEI ENTERTAINMENT SINGAPORE PTE LTD
- Siddharth Jain , Chief Creative Director, PLAYWARE STUDIOS ASIA
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| 4.00 pm |
End of Day Two |
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* Programme is correct as at press time. The Organiser reserves the right to amend the programme as deemed necessary without prior notice. |
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